Sunday 31 October 2010

New Media vs Old Media

Our world never stops developing. Every single day something new is presented in order to facilitate our lives, to make the communications faster, to show us new and unknown horizons. The technology is everywhere and we cannot imagine our daily life without using it.

When we talk about the media developments, we usually call them "New Media". Very often we list the latest innovations in media technology as new without the realization that this "new" will become "old" tomorrow . Therefore, this approach is not appropriate because what me  reckon as "old" once was actually "new".
Today  Digitazation, Convergence, Remediation and Interactivity are obligatory parts of the development of what we call 'New Media'. With the digitazation, which makes the technological processes faster and simpler and in some ways loses of  information, the convergence that unifies different types of media to facilitate our lives, the interactivity which gives us control on the new media devices ( when, in what form,how much information we want to receive) and the remediation that engages us with the new technological developments 'New Media' is being constantly upgraded with the intention to make everything as easy as possible,to make it effortless.
In other words, it's not right to name a technology new because maybe tomorrow when something better is on the market it will be the new one.

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