Today we use search engines without even thinking how they work and pick up the information we look for. We don't really know how they select and put into order the sites that contain the key words we wrote.
One of the most famous search engines is Google . When we type the key words of our search in the space provided , we get thousands of hundreds of pages as results. Then how does Google select in what order to show the results?
If we watch a video provided by people, who work for Google and try to make it as efficient as possible, we understand that the first shown results are those that have more repetition of our key words in their content, the key words are in the title or in the URL address. How Google works
However, it is not a well-known fact that some companies pay in order to get their pages in front of the others and in that way when we type certain words, which may not be so much used in their website, they appear in front of the others.
That small trick makes it a bit unfair for people, who cannot afford to pay to get their pages among the first pages. This can lead to loss or disfavour of new, interesting and innovative information, which is published in a personal blog or personal website, page, etc.
One of the most famous search engines is Google . When we type the key words of our search in the space provided , we get thousands of hundreds of pages as results. Then how does Google select in what order to show the results?
If we watch a video provided by people, who work for Google and try to make it as efficient as possible, we understand that the first shown results are those that have more repetition of our key words in their content, the key words are in the title or in the URL address. How Google works
However, it is not a well-known fact that some companies pay in order to get their pages in front of the others and in that way when we type certain words, which may not be so much used in their website, they appear in front of the others.
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